Public Relations Research Annual

Volume 2
Herausgeber: Grunig, Larissa A; Grunig, James E

• Broschiertes Buch

Produktbeschreibung

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. "Public Relations Research Annual, Volume 2," continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 280
• Erscheinungstermin: 1. Mai 1990
• Englisch
• Abmessung: 231mm x 152mm x 15mm
• Gewicht: 390g
• ISBN-13: 9780805806786
• ISBN-10: 0805806784
• Artikelnr.: 21442347

Autorenporträt

James E. Grunig and Larissa A. Grunig

Inhaltsangabe

Contents: Part I:Research Reviews.D.M. Dozier
The Innovation of Research in Public Relations Practice: Review of a Program of Studies. R.L. Heath
Corporate Issues Management: Theoretical Underpinnings and Research Foundations. G.J. O'Keefe
K. Reid
The Uses and Effects of Public Service Advertising. Part II: Reports of Original Research
J.M. Piekos
E.F. Einsiedel
Roles and Program Evaluation Techniques Among Canadian Public Relations Practitioners. L.A. Grunig
Power in the Public Relations Department. C.T. Salmon
H. Oshagan
Community Size
Perceptions of Majority Opinion and Opinion Expression. J.D. Pincus
J.E. Knipp
R.E. Rayfield
Internal Communication and Job Satisfaction Revisited: The Impact of Organizational Trust and Influence on Commercial Bank Supervisors. R.L. Heath
W. Douglas
Involvement: A Key Variable in People's Reaction to Public Policy Issues. C.A. Pratt
First Amendment Protection for Public Relations Expression: The Applicability and Limitations of the Commercial and Corporate Speech Models. R. Pearson
Ethical Values or Strategic Values? The Two Faces of Systems Theory in Public Relations. J.L. Everett
Organizational Culture and Ethnoecology in Public Relations Theory and Practice.