Public Relations Research Annual

Volume 3
Herausgeber: Grunig, James E.; Grunig, Larissa A.

• Broschiertes Buch

Produktbeschreibung

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 250
• Erscheinungstermin: 9. Dezember 2011
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 368g
• ISBN-13: 9780415515580
• ISBN-10: 0415515580
• Artikelnr.: 57039985

Autorenporträt

Grunig, Larissa A.; Grunig, James E.

Inhaltsangabe

Contents: Preface. Part I: Research Reviews.J.D. Pincus
R.E. Rayfield
M.D. Cozzens
The Chief Executive Officer's Internal Communication Role: A Benchmark Program of Research. H.M. Culbertson
Role-Taking and Sensitivity: Keys to Playing and Making Public Relations Roles. Part II: Reports of Original Research.P.J. Creedon
Public Relations and "Women's Work": Toward a Feminist Analysis of Public Relations Roles. L.A. Grunig
Court-Ordered Relief from Sex Discrimination: Implications for Women Working in Development Communication. P. Murphy
The Limits of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public Relations. K.T. Theus
Organizational Ideology
Structure and Communication Efficacy: A Causal Analysis. J.D. Pincus
L. Acharya
E.P. Trotter
C. St. Michel
Conflict Between Public Relations Agencies and Their Clients: A Game Theory Analysis. J.K. Van Leuven
M.D. Slater
How Publics
Public Relations
and the Media Shape the Public Opinion Process. R.L. Heath
W. Douglas
Effects of Involvement on Reactions to Sources of Messages and to Message Clusters. M.A. Ferguson
J. Myer Valenti
G. Melwani
Communicating with Risk Takers: A Public Relations Perspective.