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This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

Produktbeschreibung
This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
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Autorenporträt
Carl H. Botan is Emeritus Professor of Communication at George Mason University, USA. Erich J. Sommerfeldt is Associate Professor at the Hubbard School of Journalism and Mass Communication, University of Minnesota, USA.