Public Relations Theory
Herausgeber: Botan, Carl H
Public Relations Theory
Herausgeber: Botan, Carl H
- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Andere Kunden interessierten sich auch für
- International Public Relations102,99 €
- Kathleen S KellyFund Raising and Public Relations68,99 €
- Jane JohnstonPublic Relations and the Public Interest68,99 €
- Robert L Heath / Elizabeth Toth / Damion Waymer (ed.)Rhetorical and Critical Approaches to Public Relations II100,99 €
- Bruce K BergerGaining Influence in Public Relations68,99 €
- Derina R HoltzhausenPublic Relations As Activism76,99 €
- Leonard MogelMaking It in Public Relations61,99 €
-
-
-
First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Produktdetails
- Produktdetails
- Verlag: Routledge
- Seitenzahl: 368
- Erscheinungstermin: 1. September 1989
- Englisch
- Abmessung: 231mm x 151mm x 22mm
- Gewicht: 594g
- ISBN-13: 9780805806922
- ISBN-10: 080580692X
- Artikelnr.: 22112133
- Verlag: Routledge
- Seitenzahl: 368
- Erscheinungstermin: 1. September 1989
- Englisch
- Abmessung: 231mm x 151mm x 22mm
- Gewicht: 594g
- ISBN-13: 9780805806922
- ISBN-10: 080580692X
- Artikelnr.: 22112133
Carl H. Botan
Part I: Issues of Metatheory. V. Hazleton
Jr.
C.H. Botan
The Role of Theory in Public Relations. J.E. Grunig
Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller
Persuasion and Public Relations: Two Ps in a Pod. M. Prior-Miller
Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz
R. Pearson
Traditional
Enlightened
and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan
Theory Development in Public Relations. R. Pearson
Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney
G.N. Dionisopoulos
Public Relations? No
Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff
The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy
Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven
Theoretical Models for Public Relations Campaigns. J.C. Scott
III
D. O'Hair
Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline
M.H. McBride
R.E. Miller
The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson
The Coorientation Model and Consultant Roles. G.L. Kreps
Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry
Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino
J. Fritch
B. Haynes
If You Knew What I Knew
You'd Make the Same Decision: A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson
Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton
Application of a Generalized Persuasion Model to Public Relations Research.
Jr.
C.H. Botan
The Role of Theory in Public Relations. J.E. Grunig
Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller
Persuasion and Public Relations: Two Ps in a Pod. M. Prior-Miller
Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz
R. Pearson
Traditional
Enlightened
and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan
Theory Development in Public Relations. R. Pearson
Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney
G.N. Dionisopoulos
Public Relations? No
Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff
The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy
Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven
Theoretical Models for Public Relations Campaigns. J.C. Scott
III
D. O'Hair
Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline
M.H. McBride
R.E. Miller
The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson
The Coorientation Model and Consultant Roles. G.L. Kreps
Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry
Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino
J. Fritch
B. Haynes
If You Knew What I Knew
You'd Make the Same Decision: A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson
Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton
Application of a Generalized Persuasion Model to Public Relations Research.
Part I: Issues of Metatheory. V. Hazleton
Jr.
C.H. Botan
The Role of Theory in Public Relations. J.E. Grunig
Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller
Persuasion and Public Relations: Two Ps in a Pod. M. Prior-Miller
Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz
R. Pearson
Traditional
Enlightened
and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan
Theory Development in Public Relations. R. Pearson
Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney
G.N. Dionisopoulos
Public Relations? No
Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff
The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy
Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven
Theoretical Models for Public Relations Campaigns. J.C. Scott
III
D. O'Hair
Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline
M.H. McBride
R.E. Miller
The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson
The Coorientation Model and Consultant Roles. G.L. Kreps
Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry
Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino
J. Fritch
B. Haynes
If You Knew What I Knew
You'd Make the Same Decision: A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson
Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton
Application of a Generalized Persuasion Model to Public Relations Research.
Jr.
C.H. Botan
The Role of Theory in Public Relations. J.E. Grunig
Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller
Persuasion and Public Relations: Two Ps in a Pod. M. Prior-Miller
Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz
R. Pearson
Traditional
Enlightened
and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan
Theory Development in Public Relations. R. Pearson
Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney
G.N. Dionisopoulos
Public Relations? No
Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff
The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy
Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven
Theoretical Models for Public Relations Campaigns. J.C. Scott
III
D. O'Hair
Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline
M.H. McBride
R.E. Miller
The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson
The Coorientation Model and Consultant Roles. G.L. Kreps
Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry
Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino
J. Fritch
B. Haynes
If You Knew What I Knew
You'd Make the Same Decision: A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson
Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton
Application of a Generalized Persuasion Model to Public Relations Research.