Public Relations Theory - Travis, Eryn S; Lordan, Edward J
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Reflecting the ever-increasing changes in the public relations industry, Public Relations Theory by Eryn Travis and Edward J. Lordan offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner's day-to-day…mehr

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Produktbeschreibung
Reflecting the ever-increasing changes in the public relations industry, Public Relations Theory by Eryn Travis and Edward J. Lordan offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner's day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Autorenporträt
Eryn Travis is a former public relations professional who is now a faculty member in the Department of Communication and Media at West Chester University, where she has taught for the past ten years. Travis has fifteen years of experience in political and marketing communication. She served as the Communications Director and Media Relations Director for the American Association of Airport Executives (AAAE) and as Managing Producer and host for Aviation News Today, AAAE's cable television newscast. In this position she supervised production staff, hosted the 30-minute program, and secured VIP guests including members of Congress, Administration officials and aviation industry leaders. Ms. Travis also served as an aide to Congressman Michael N. Castle in his Washington, D.C. office. She holds an M.A. in Communication Studies from West Chester University and a B.A. in Journalism from the University of Maryland at College Park and is pursuing a doctoral degree in Communication, Media and Instructional Technology from the Indiana University of Pennsylvania.