Anthony W. D'Angelo, Joseph M. Zappala

Public Relations Writing Worktext

A Practical Guide for the Profession

• Broschiertes Buch

Produktbeschreibung

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 4. Auflage
• Seitenzahl: 190
• Erscheinungstermin: 23. Dezember 2024
• Englisch
• Abmessung: 254mm x 178mm
• Gewicht: 367g
• ISBN-13: 9780367860028
• ISBN-10: 0367860023
• Artikelnr.: 70942365

Autorenporträt

Joseph M. Zappala is Vice President, Communications, at City Year, Inc. and former Associate Professor, Utica University, USA. Anthony W. D'Angelo is Professor of Practice and Department Chair of Public Relations, and Director of Executive Education, at Syracuse University's Newhouse School of Public Communications, USA.

Inhaltsangabe

1. PR Writing: A Strategic Function 2. Planning to Write 3. Fundamentals of
Public Relations Writing 4. Workplace Communications, Proposals and Reports
5. Writing for the Media 6. Background Materials and Features 7. Writing
for Digital Communication 8. Social Media 9. Writing for Key Publics 10.
Publications, Presentations and Speeches 11. Writing for Crisis
Communications, Plans and Tools