James Mahoney

Public Relations Writing

• Gebundenes Buch

Produktbeschreibung

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 272
• Erscheinungstermin: 31. März 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781032983899
• ISBN-10: 1032983892
• Artikelnr.: 71846782

Autorenporträt

James Mahoney is Adjunct Professor of Professional Communication in the News & Media Research Centre, Faculty of Arts and Communication, at the University of Canberra. He is a former Head, Discipline of Communication, Faculty of Arts and Design, University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. He has had a career as a public relations manager in national private, public, and higher education sector organisations, and was a journalist on The Sydney Morning Herald. James has been Honorary National Secretary of the industry body, Communication and Public Relations Australia and is a Life Fellow of CPRA. James' research interests are in issues management and strategic communication, and public relations education, and he has authored several books on strategic communication.

Inhaltsangabe

1.Introduction 2. Contexts for Public Relations 3. Research and Planning
for Public Relations 4. Public Relations Goals and Objectives 5. Developing
and Writing Messages 6. Writing and Placing a Media Release. Public
relations toolkit 7. Writing for Social Media and the Web 8. Interpersonal
Communication 9. Beyond the Mass News Media 10. Communication within
Organisations 11. Getting the Job Done 12. Writing a Public Relations
Evaluation Plan. A Reflection. Glossary. References