This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents: Preface. Introduction. Part I: Rhetoric Ethics Propaganda and Publics. K. Weaver J. Motion J. Roper From Propaganda to Discourse (and Back Again): Truth Power the Public Interest and Public Relations. J. L'Etang Public Relations and Propaganda: Conceptual Issues Methodological Problems and Public Relations Discourse. A. Surma Challenging Unreliable Narrators: Writing and Public Relations. J. Jahansoozi Relationships Transparency and Evaluation: The Implications for Public Relations. K. Demetrious Active Voices. Part II: Histories. H. Puchan An Intellectual History of German Public Relations. L. Larsson Public Relations and Democracy: A Swedish Perspective. J. L'Etang Public Relations as Theatre: Key Players in the Evolution of British Public Relations. D.J. Tilson Devotional-Promotional Communication and Santiago: A Thousand-Year Public Relations Campaign for Saint James and Spain. Part III: New Directions. R. Kilborn A Marriage Made in Heaven or in Hell?: Relations Between Documentary Filmmakers and PR Practitioners. V. Campbell Science Public Relations and the Media: Problems of Knowledge and Interpretation. R. Boyle R. Haynes The Football Industry and Public Relations. J. L'Etang Public Relations in Sport Health and Tourism. Part IV: Professionalism and Professionalisation. M. Pieczka J. L'Etang Public Relations and the Question of Professionalism. M. Pieczka Public Relations Expertise in Practice. M. Pieczka Chemistry and the Public Relations Industry: An Exploration of the Concept of Jursidiction and Issues Arising. Part V: Critical Perspectives Revisited. M. Pieczka Paradigms Systems Theory and Public Relations. J. L'Etang Public Relations and Rhetoric. J. L'Etang Public Relations as Diplomacy. P. Meech Corporate Identity and Corporate Image. J. L'Etang Corporate Responsibility and Public Relations Ethics. M. Pieczka Public Opinion and Public Relations. J. L'Etang M. Pieczka Public Relations Education.
Contents: Preface. Introduction. Part I: Rhetoric Ethics Propaganda and Publics. K. Weaver J. Motion J. Roper From Propaganda to Discourse (and Back Again): Truth Power the Public Interest and Public Relations. J. L'Etang Public Relations and Propaganda: Conceptual Issues Methodological Problems and Public Relations Discourse. A. Surma Challenging Unreliable Narrators: Writing and Public Relations. J. Jahansoozi Relationships Transparency and Evaluation: The Implications for Public Relations. K. Demetrious Active Voices. Part II: Histories. H. Puchan An Intellectual History of German Public Relations. L. Larsson Public Relations and Democracy: A Swedish Perspective. J. L'Etang Public Relations as Theatre: Key Players in the Evolution of British Public Relations. D.J. Tilson Devotional-Promotional Communication and Santiago: A Thousand-Year Public Relations Campaign for Saint James and Spain. Part III: New Directions. R. Kilborn A Marriage Made in Heaven or in Hell?: Relations Between Documentary Filmmakers and PR Practitioners. V. Campbell Science Public Relations and the Media: Problems of Knowledge and Interpretation. R. Boyle R. Haynes The Football Industry and Public Relations. J. L'Etang Public Relations in Sport Health and Tourism. Part IV: Professionalism and Professionalisation. M. Pieczka J. L'Etang Public Relations and the Question of Professionalism. M. Pieczka Public Relations Expertise in Practice. M. Pieczka Chemistry and the Public Relations Industry: An Exploration of the Concept of Jursidiction and Issues Arising. Part V: Critical Perspectives Revisited. M. Pieczka Paradigms Systems Theory and Public Relations. J. L'Etang Public Relations and Rhetoric. J. L'Etang Public Relations as Diplomacy. P. Meech Corporate Identity and Corporate Image. J. L'Etang Corporate Responsibility and Public Relations Ethics. M. Pieczka Public Opinion and Public Relations. J. L'Etang M. Pieczka Public Relations Education.
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