Jacquie L'Etang

Public Relations

Concepts, Practice and Critique

• Gebundenes Buch

Produktbeschreibung

This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

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Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 306
• Erscheinungstermin: 29. November 2007
• Englisch
• Abmessung: 241mm x 196mm x 21mm
• Gewicht: 769g
• ISBN-13: 9781412930475
• ISBN-10: 1412930472
• Artikelnr.: 22837970

Autorenporträt

Jacquie L¿Etang¿s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

Inhaltsangabe

Introduction Critical Thinking and Interdisciplinary Perspectives Public Relations Defining the Discipline and the Practice Reputation, Image and Impression Management Risk, Issues and Ethics Public Affairs and the Public Sphere Media Perspectives Critique, Effects and Evaluation Health Communication and Social Marketing Public Relations and Management Organizational Communication Understanding and Researching Organizations Public Relations in
Promotional Culture
and
in Everyday Life
Public Relations in a Globalized World Key Thinkers and Thought in Public Relations