Caroline Taylor

Publishing the Nonprofit Annual Report

Tips, Traps, and Tricks of the Trade

• Broschiertes Buch

Produktbeschreibung

Your organization's annual report just came rolling off the press. It took a lot of hard work but it's everything you hoped for: the report is well written, attractive, and cost-effective. It accurately and persuasively communicates your organization's mission and values. How can your nonprofit organization make this dream a reality? Publishing the Nonprofit Annual Report offers your nonprofit organization-- no matter what your size or mission-hands-- on guidance to help you create an annual report that goes beyond fulfilling your financial reporting responsibilities to becoming a valuable communications, marketing, and image-building tool that will help further your organization's mission. Written by Caroline Taylor-a consultant who has more than twenty years of experience producing award-winning annual reports-- Publishing the Nonprofit Annual Report takes you through the report-writing cycle from start to finish. Step by step, she shows how to create a plan, fit the report process into the overall schedule, assign tasks, develop the executive message, work with designers to integrate visual elements, and get the report printed on time and within budget. This valuable guide is filled with real-life examples from winning annual reports that will help you create an annual report that is just right for your organization. Taylor also includes handy checklists, worksheets, and helpful comments and suggestions from experienced writers, designers, accountants, and printers.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 240
• Erscheinungstermin: 11. Oktober 2001
• Englisch
• Abmessung: 280mm x 210mm x 13mm
• Gewicht: 598g
• ISBN-13: 9780787954109
• ISBN-10: 0787954101
• Artikelnr.: 22257186

Autorenporträt

Caroline Taylor has more than twenty years of professional experience producing annual reports for nonprofit associations and government agencies.

Inhaltsangabe

Tables, Figures, and Exhibits.
Foreword (Kathryn S. Fuller).
Preface.
Acknowledgments.
The Author.
Introduction.
1. Why Publish an Annual Report?
2. Key Players: Their Roles and Responsibilities.
3. Elements of the Annual Report.
4. Planning, Scheduling, and Tracking Production.
5. Writing the Executive Message.
6. Writing the Review of Operations.
7. Editing and Managing Production.
8. Integrating Text with Design.
9. Illustrations and Graphics.
10. Printing and Distribution.
11. Evaluating Success and Spotting Trouble.
Glossary: Graphic Arts and Mailing Terms.
References.
Recommended Reading.
Index.