Pull factors influencing tourist perception in rural tourism - Ngo, Michelle, Tram
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This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province - the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables.…mehr

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Produktbeschreibung
This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province - the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables.
Autorenporträt
Michelle ist in Ho-Chi-Minh-Stadt geboren und aufgewachsen. Ihre Heimatstadt ist jedoch Ca Mau, die südlichste Region Vietnams, die über potenzielle natürliche Ressourcen für den ländlichen Tourismus verfügt. Sie möchte ein nachhaltiges Tourismusentwicklungsmodell aufbauen, das nicht nur die Schönheit der Landschaft an Freunde in aller Welt weitergibt, sondern auch Arbeitsplätze für die Einheimischen schafft.