Punching In - Frankel, Alex
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Journalist Frankel went undercover and joined the ranks of low-paid, retail, and service employees of some of America's best-known companies to find out how these companies train thousands of average individuals, turn them into cheerleaders for their products, and then send them to the front lines where they become the main point of contact with customers.
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed…mehr

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Produktbeschreibung
Journalist Frankel went undercover and joined the ranks of low-paid, retail, and service employees of some of America's best-known companies to find out how these companies train thousands of average individuals, turn them into cheerleaders for their products, and then send them to the front lines where they become the main point of contact with customers.
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store. In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
Autorenporträt
Alex FrankeL is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.