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Replication of products is a growing problem for the entertainment industry and negatively affects multiple affiliate industry. Replication of products costs U.S. movie studios approximately $6 billion annually. The costs of product replication towards creative talents and innovation are significant affecting the economic benefits for original creators of entertainment products and ideas. Guided by Theory of Planned Behaviors, the purpose of this multiple case study was to explore some consumer behaviors that influence complaisance towards purchasing replicate entertainment products in New York City.