Alan Barlow

Purpose Delivered

Bigger Benefits for Society and Bigger Profits for Business - A CEO's Experience

• Broschiertes Buch

Produktbeschreibung

Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose. Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from the primacy of shareholder value to the primacy of purpose. But there is a paucity of codified best practice for how CEOs should go about making this shift. Enter Alan Barlow: a CEO practitioner who demonstrates with analytical rigor and evidence-based argument a business model for how CEOs can actually deliver a purpose-defined company that yields both bigger benefits for society and bigger profits for the business. Current and aspiring business leaders and executives will benefit from not only this new business model but also a fully documented route map for monitoring and reviewing successful impact, and highly focused non-financial and financial metrics for benchmarking. Completing the loop for 'company purpose' means that business can become a force for good for society.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 136
• Erscheinungstermin: 31. Mai 2021
• Englisch
• Abmessung: 229mm x 152mm x 8mm
• Gewicht: 209g
• ISBN-13: 9780367757816
• ISBN-10: 0367757818
• Artikelnr.: 60935556

Autorenporträt

Alan Barlow, formerly CEO, multinational chemical engineering group; Director, FTSE 100/NYSE listed energy group; and Partner, PricewaterhouseCoopers. He has over 25 years' P&L experience encompassing Europe, the Americas, Asia Pacific, the Middle East and India.

Inhaltsangabe

1. THE CHALLENGE: Responding to the increasing disconnect between business and society
2. THE 'WHY'?: The need to redefine the nature and purpose of a company
3. THE 'WHAT'?: A paradigm shift from the primacy of shareholder value to the primacy of purpose
4. THE 'HOW'?: Implement the 'Heightened Integrity Model'
- Governance, delivery, and performance
- Heightened integrity: the hub of the model
- The business model
5. DEMONSTRATION: Application of the model to the case study multinational corporation
- The case study corporation
- The business model
Enabling processes:
Purpose
Stakeholders
Integrity /compliance
Delivery processes:
Leadership
Staff
Feedback
6. VERIFICATION: Successful benchmarking of the model against third party best practice:
- Purpose: Behavioural principles:
Being a responsible and responsive employer
Being honest and fair with customers and suppliers
Being a guardian for future generations
Being a good citizen
- Purpose: Great place to work
- Purpose: Measurable business payoffs
- Wider applicability of the model
7. DELIVERED: Bigger benefits for society and bigger profits for business
8. RECONNECTING: A growing range of programmes and legislation for reconnecting business with society:
- Believer companies
- Believer proclaimers
- Believer investors
- Purpose-based legislation
- Third party assessment and ranking
9. RESOLUTION: For society, and for a company
Appendix: The Group's business model