Purpose-Driven Pricing - Sheth, Jagdish N.; Firasta-Vastani, Saloni
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This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

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Produktbeschreibung
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
Autorenporträt
Saloni Firasta-Vastani is a seasoned consultant and a professor at Goizueta Business School at Emory University, and teaches pricing strategy and monetization curriculum to graduate, executive and undergraduate programs. She is a frequent speaker and commentator at industry conferences and on the radio, TV, and print media channels, such as NPR, CNN, Fox, ABC, and NBC. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School at Emory University, has over 350 publications. A global marketing luminary, he is the recipient of PD Converse, Padma Bhushan, Parlin, and Wilkie Awards.