Nikos Mourkogiannis

Purpose

The Starting Point of Great Companies

• Broschiertes Buch

Produktbeschreibung

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

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Produktdetails

• Verlag: Macmillan Education
• Seitenzahl: 270
• Erscheinungstermin: 1. August 2008
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 328g
• ISBN-13: 9780230605305
• ISBN-10: 0230605303
• Artikelnr.: 23302976

Autorenporträt

Nikos Mourkogiannis; Foreword by Roger Fisher

Inhaltsangabe

PART I: WHAT IS PURPOSE?
Introducing Purpose
The Real Value of Purpose
What Purpose Is Not
PART II: GREAT STORIES OF PURPOSE
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
PART III: HOW PURPOSE BUILDS GREATNESS
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Purpose in Action

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Acknowledgments
Foreword - Roger Fisher
Part I: What is Purpose?
Introducing Purpose
The Real Value of Purpose
What Purpose is Not
Part II: Great Stories of Purpose
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
Part III: How Purpose Builds Greatness
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Epilogue: Purpose in Action
Appendix One: Panthea and Booz Allen Hamilton: Our Proposition
Appendix Two: 50 Key Points
Notes
Critical Bibliography
Index