In 'Purpose', world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
In 'Purpose', world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
PART I: WHAT IS PURPOSE? Introducing Purpose The Real Value of Purpose What Purpose Is Not PART II: GREAT STORIES OF PURPOSE Tom Watson's Passion for Discovery Warren Buffett and the Excellence of Financial Artistry Sam Walton's Altruistic Commitment to the Customer The Heroic Purpose of Henry Ford and Siegmund Warburg PART III: HOW PURPOSE BUILDS GREATNESS Purpose and Morale Purpose and Innovation Purpose and Competitive Advantage Purpose and Leadership Purpose in Action
Acknowledgments Foreword - Roger Fisher Part I: What is Purpose? Introducing Purpose The Real Value of Purpose What Purpose is Not Part II: Great Stories of Purpose Tom Watson's Passion for Discovery Warren Buffett and the Excellence of Financial Artistry Sam Walton's Altruistic Commitment to the Customer The Heroic Purpose of Henry Ford and Siegmund Warburg Part III: How Purpose Builds Greatness Purpose and Morale Purpose and Innovation Purpose and Competitive Advantage Purpose and Leadership Epilogue: Purpose in Action Appendix One: Panthea and Booz Allen Hamilton: Our Proposition Appendix Two: 50 Key Points Notes Critical Bibliography Index
PART I: WHAT IS PURPOSE? Introducing Purpose The Real Value of Purpose What Purpose Is Not PART II: GREAT STORIES OF PURPOSE Tom Watson's Passion for Discovery Warren Buffett and the Excellence of Financial Artistry Sam Walton's Altruistic Commitment to the Customer The Heroic Purpose of Henry Ford and Siegmund Warburg PART III: HOW PURPOSE BUILDS GREATNESS Purpose and Morale Purpose and Innovation Purpose and Competitive Advantage Purpose and Leadership Purpose in Action
Acknowledgments Foreword - Roger Fisher Part I: What is Purpose? Introducing Purpose The Real Value of Purpose What Purpose is Not Part II: Great Stories of Purpose Tom Watson's Passion for Discovery Warren Buffett and the Excellence of Financial Artistry Sam Walton's Altruistic Commitment to the Customer The Heroic Purpose of Henry Ford and Siegmund Warburg Part III: How Purpose Builds Greatness Purpose and Morale Purpose and Innovation Purpose and Competitive Advantage Purpose and Leadership Epilogue: Purpose in Action Appendix One: Panthea and Booz Allen Hamilton: Our Proposition Appendix Two: 50 Key Points Notes Critical Bibliography Index
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