Sandy Skees

Purposeful Brands

How Purpose and Sustainability Drive Brand Value and Positive Change

• Broschiertes Buch

Produktbeschreibung

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 14548
• Seitenzahl: 240
• Erscheinungstermin: 3. April 2023
• Englisch
• Abmessung: 232mm x 156mm x 14mm
• Gewicht: 370g
• ISBN-13: 9781398609839
• ISBN-10: 1398609838
• Artikelnr.: 65191082

Autorenporträt

Sandy Skees

Inhaltsangabe

Chapter
01: Defining your brand's purpose; Chapter
02: Articulating your purpose
how does the world need what you're selling?; Chapter
03: Closing the 'say
do gap'
culture, competition, company and customer insights; Chapter
04: Operationalizing sustainability and ESG across siloes; Chapter
05: Unlocking energy through innovation and creativity; Chapter
06: Dismantling through creative destruction; Chapter
07: Showing up as ally, advocate or activist
purpose requires a backbone; Chapter
08: Storytelling and data
the new language of business; Chapter
09: Winning stakeholder buy
in for organizational and culture change; Chapter
10: Communications for good
integrated and infinite; Chapter
11: What's next? The road ahead