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This is the first practical textbook for healthcare professionals demonstrating how to use social media in medicine. It focuses on the very basics of social media, providing a step-by-step approach for creating a social media presence and guiding you through the process of setting up individual accounts on multiple social media platforms. The book will help you create a social media strategy and develop a consistent, effective online presence. In addition, it addresses important ethical and regulatory considerations for social media use by healthcare professionals, while real world examples show how social media engagement can improve health outcomes.