Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good - Hering, Tom; Harmer, Mary Anne
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Have you heard about the Benefit Corporation movement? How it is going to be a strong catalyst for growth by the companies who adopt and practice such contemporary thinking in the months and years ahead?If not, "Putting Soul Into Business" is the book to not only show why you should embrace this entity for your own business, but how to do it. Along the way you'll read about companies both large and small and learn about their decisions to become a Benefit Corporation. We believe you will find the transcripts of their interviews at with us inspiring. It certainly was the case for us as we…mehr

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Produktbeschreibung
Have you heard about the Benefit Corporation movement? How it is going to be a strong catalyst for growth by the companies who adopt and practice such contemporary thinking in the months and years ahead?If not, "Putting Soul Into Business" is the book to not only show why you should embrace this entity for your own business, but how to do it. Along the way you'll read about companies both large and small and learn about their decisions to become a Benefit Corporation. We believe you will find the transcripts of their interviews at with us inspiring. It certainly was the case for us as we talked with these forward-thinking yet humble leaders.In "Putting Soul Into Business," you'll learn: - Why the Benefit Corporation is such a powerful business model as consumers demand it- What's the difference between B Corps, Benefit Corporations and Benefit Companies (Yes, they are all different)- How the Triple Bottom Line is driving the future of business- Why Millennials and Boomers will determine which businesses survive- A simple "acid test" to take and decide if you're ready to become a Benefit Corporation- Plus, 11 interviews with leaders of Benefit Corporations and B Corps
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Autorenporträt
Mary Anne Harmer is the co-author of the book 25 Building Blocks to Create a Conscientious Organization. She is senior strategist and partner of HCollaborative, Conscientious Leadership and Communication, an Oregon Benefit Company. The blog for the firm features more than 100 posts on leadership and communication. She and her partner have put on numerous business workshops throughout the Northwest on strategic visioning, manifesto development and how to become a benefit corporation. Mary Anne is an active leader in social justice issues in the state of Oregon. She lives in Aloha, Oregon. Tom Hering is the co-author of the book 25 Building Blocks to Create a Conscientious Organization. He is creative director and partner of HCollaborative. He also wrote 51 Life Lessons Every Boomer Male Should Have Learned by Now and founded the lifestyle site boomermale.com, devoted to men of the baby boomer generation. He serves as advocacy co-chair for the Interfaith Alliance on Poverty, a group whose mission is to help alleviate poverty in the Portland metro area. He lives in Portland, Oregon. The authors are launching BenefitCorporationsforGood.com, a resource for businesses seeking to become or are already benefit corporations. The site will feature articles, tips and advice for companies believing in and practicing the 3 P's of People, Planet and Profit.