The kittens are counting on you. If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do. Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there?…mehr
The kittens are counting on you. If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do. Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do--with advice that's easy to digest on mistakes that are easy to avoid. It's like a picture book for the fed-up. Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as: * Using QR codes, and other bright and shiny technologies, because you can, and not because you should * Insulting, ignoring, and generally avoiding those "pesky" customers * Trying to profit from world events, disasters, and other self-interested social media practices * Thinking we can automate authenticity * Focusing on what's next, instead of working on fixing what you're doing now * And so many more cringe-worthy errors in judgment It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it. Visit UnMarketing.com.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
SCOTT STRATTEN is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn't influence this purchase. Go ahead, flip through it. It's a freaking picture book, you either like it or you don't. Scott was named one of the top five social media influencers in the world on Forbes.com.
Inhaltsangabe
Introduction 1 Chapter 1 They Don't Work 5 They Missed a Step 6 Craptcha 8 Not Working 9 Anybody Got a Pen? 11 Invasion of Sanity and Sanitation 12 I Don't Feel Special 14 The Door to Digital Success 16 Twipster 17 O Canada 18 Working Hard 19 Mistaken Mobile Metrics 20 Caution! Moving Walkway Ends before You Scan the QR Code! 21 The Unknown Icon 22 Where QR Codes Belong 24 E.T., Don't Phone Home 25 Going Viral Isn't a Science 26 Pinterest Fail 27 Phone Call on LAN 2 28 The Autofollow 29 Seems Legit 30 Poor Wendy(s) 31 Tunnel of QR Love 33 Spaced Out 34 A BlackBerry by Any Other Name 36 Desktop Friendly 37 What the Truck? 38 Swipe Away 39 Poor Baby 40 Capital Offense 42 Appealing QR Codes 44 I Don't Even . . . 46 Useless Disclaimer 47 Wait, What? 48 One Potato, Two Potato, Three Potato, Scan! 49 Chapter 2 Nobody Likes Them 51 Making It Rain 56 Well, That's One Way to Reply 57 Putting Your Foot Down on Fonts 58 Oh, I Know 59 BCC Is the New ABC 60 Social SEO 61 The Secret to Making You're Book or Blog Go Viral 62 Lead to Nowhere 63 Never, Ever 64 Pin the Tail on the Jackasses 65 Please Prove Your Business Is a Moron 66 Not So Special 67 Frequently Futile 68 Friendly Fire 69 We Can Change 70 Views Expressed 71 e-Moms 72 The Fashionable Riot 73 Golden Product Placement 74 Customer Disservice 75 Get Off at the Next Stop 77 Don't Phone in Manners 78 Can't UnLink 79 Face Palm 80 Go Home Phone; You're Drunk 81 Self-Hatred 82 Social Slam 84 Seems Legit 85 The End of Twitter 86 All Your Privacy Belongs to Us 87 Too Much Transparency 88 A Social Layer 89 Long Presentation Slide 90 Exiting Your Brand 92 Fighting Foodies 94 At Least They Cleaned the Important Part 95 Vote for the Most Annoying Person 96 Looks Like Magazines Do Still Have ROI 97 Drive-by Articles 99 Chapter 3 They're Selfish 101 It's a Bird! It's a Plane! 102 Nobody Cares about Your Logo 104 Checking Out 105 Tell Me What to Say 106 Not the Time 107 Camera Shy 108 It Can Hurt to Ask 109 Simply Selfish 110 Children Are Our Future 111 It's Still Burning 112 If Pinocchio Had Teeth 113 Are We Dating? 114 Gimme Some More 115 Fashion for Who? 116 Sub QR 117 e-Service Extraordinaire 118 Maybe Their Phone Camera Is Detachable 119 A Million Reasons to Cry 120 The Big #Truth 122 Perspective Is Everything 123 I'm Not Saying T-Mobile Is Terrible at Twitter, But . . . 124 Nothing Says Social Like SHOUTING 125 I'm Pretty Sure This Is . . . 126 Gap in Judgment 127 The Most Misleading Man in the World 128 Opt Out/In 129 Number One 130 Twitter Is Not a Megaphone 131 Can You Hear Me Now? 133 It's a Trap 134 You Are the Weakest Link 135 Don't Trend 136 You Get What You Pay For 137 Score! 138 The Direct Mail Merge Tweet 139 The iQRony 140 Automated Authenticity 141 The QR Matrix 142 Antisocial Behavior Is the New Social Media 143 Drawing a Blank 144 Wait until You See It . . . 145 Chapter 4 Your Time Is Better Spent Elsewhere 147 Always Pay Your Web Designer 151 Who Are They Talking To? 152 Consider Location 153 Value Good Employees 154 Just Say No to Scheduling 155 Invest in Communication Training 156 Don't Be an Asshole 157 Remember to Switch to Your Personal Account 158 A Message to Fast Food Workers 159 Remember, Not Everything Is a Marketing Opportunity 160 Remember, People Are Listening 161 At Least Her First Name Isn't Richard 162 Don't Get Caught Flying the Bird 163 Remember, Youth Is Wasted on the Young 165 Don't Drive Your Customers to the Brink 166 All-Caps Ketchup 168 You Could Stand to Lose a Few Teeth 169 Remember, Sometimes Private Messages, Go Public 170 Don't Hire Idiot Employees 171 The Peak of Creative Stupidity 172 I Can't Breathe, I'm Laughing So Hard 174 Stop Scheduling Tweets 175 Opinions Are Your Brand's Reflection 176 Less Than Joyful 177 I'm in the Middle of an Awkward Sandwich 178 Not So Friendly 179 We Want "Whatever Your Name Is" Back! 180 Take Away the Virtual Keys after Firing Someone 181 Don't Fake an Ovation 183 The English Swear the Best 184 Wheel of Misfortune 185 Remember Your Manners 186 Psychic Opt Out 187 Pay Attention to Privacy 189 Hire Better Employees 190 Never Forget 191 Don't Invite Open-Ended Insults 192 Conclusion 193
Introduction 1 Chapter 1 They Don't Work 5 They Missed a Step 6 Craptcha 8 Not Working 9 Anybody Got a Pen? 11 Invasion of Sanity and Sanitation 12 I Don't Feel Special 14 The Door to Digital Success 16 Twipster 17 O Canada 18 Working Hard 19 Mistaken Mobile Metrics 20 Caution! Moving Walkway Ends before You Scan the QR Code! 21 The Unknown Icon 22 Where QR Codes Belong 24 E.T., Don't Phone Home 25 Going Viral Isn't a Science 26 Pinterest Fail 27 Phone Call on LAN 2 28 The Autofollow 29 Seems Legit 30 Poor Wendy(s) 31 Tunnel of QR Love 33 Spaced Out 34 A BlackBerry by Any Other Name 36 Desktop Friendly 37 What the Truck? 38 Swipe Away 39 Poor Baby 40 Capital Offense 42 Appealing QR Codes 44 I Don't Even . . . 46 Useless Disclaimer 47 Wait, What? 48 One Potato, Two Potato, Three Potato, Scan! 49 Chapter 2 Nobody Likes Them 51 Making It Rain 56 Well, That's One Way to Reply 57 Putting Your Foot Down on Fonts 58 Oh, I Know 59 BCC Is the New ABC 60 Social SEO 61 The Secret to Making You're Book or Blog Go Viral 62 Lead to Nowhere 63 Never, Ever 64 Pin the Tail on the Jackasses 65 Please Prove Your Business Is a Moron 66 Not So Special 67 Frequently Futile 68 Friendly Fire 69 We Can Change 70 Views Expressed 71 e-Moms 72 The Fashionable Riot 73 Golden Product Placement 74 Customer Disservice 75 Get Off at the Next Stop 77 Don't Phone in Manners 78 Can't UnLink 79 Face Palm 80 Go Home Phone; You're Drunk 81 Self-Hatred 82 Social Slam 84 Seems Legit 85 The End of Twitter 86 All Your Privacy Belongs to Us 87 Too Much Transparency 88 A Social Layer 89 Long Presentation Slide 90 Exiting Your Brand 92 Fighting Foodies 94 At Least They Cleaned the Important Part 95 Vote for the Most Annoying Person 96 Looks Like Magazines Do Still Have ROI 97 Drive-by Articles 99 Chapter 3 They're Selfish 101 It's a Bird! It's a Plane! 102 Nobody Cares about Your Logo 104 Checking Out 105 Tell Me What to Say 106 Not the Time 107 Camera Shy 108 It Can Hurt to Ask 109 Simply Selfish 110 Children Are Our Future 111 It's Still Burning 112 If Pinocchio Had Teeth 113 Are We Dating? 114 Gimme Some More 115 Fashion for Who? 116 Sub QR 117 e-Service Extraordinaire 118 Maybe Their Phone Camera Is Detachable 119 A Million Reasons to Cry 120 The Big #Truth 122 Perspective Is Everything 123 I'm Not Saying T-Mobile Is Terrible at Twitter, But . . . 124 Nothing Says Social Like SHOUTING 125 I'm Pretty Sure This Is . . . 126 Gap in Judgment 127 The Most Misleading Man in the World 128 Opt Out/In 129 Number One 130 Twitter Is Not a Megaphone 131 Can You Hear Me Now? 133 It's a Trap 134 You Are the Weakest Link 135 Don't Trend 136 You Get What You Pay For 137 Score! 138 The Direct Mail Merge Tweet 139 The iQRony 140 Automated Authenticity 141 The QR Matrix 142 Antisocial Behavior Is the New Social Media 143 Drawing a Blank 144 Wait until You See It . . . 145 Chapter 4 Your Time Is Better Spent Elsewhere 147 Always Pay Your Web Designer 151 Who Are They Talking To? 152 Consider Location 153 Value Good Employees 154 Just Say No to Scheduling 155 Invest in Communication Training 156 Don't Be an Asshole 157 Remember to Switch to Your Personal Account 158 A Message to Fast Food Workers 159 Remember, Not Everything Is a Marketing Opportunity 160 Remember, People Are Listening 161 At Least Her First Name Isn't Richard 162 Don't Get Caught Flying the Bird 163 Remember, Youth Is Wasted on the Young 165 Don't Drive Your Customers to the Brink 166 All-Caps Ketchup 168 You Could Stand to Lose a Few Teeth 169 Remember, Sometimes Private Messages, Go Public 170 Don't Hire Idiot Employees 171 The Peak of Creative Stupidity 172 I Can't Breathe, I'm Laughing So Hard 174 Stop Scheduling Tweets 175 Opinions Are Your Brand's Reflection 176 Less Than Joyful 177 I'm in the Middle of an Awkward Sandwich 178 Not So Friendly 179 We Want "Whatever Your Name Is" Back! 180 Take Away the Virtual Keys after Firing Someone 181 Don't Fake an Ovation 183 The English Swear the Best 184 Wheel of Misfortune 185 Remember Your Manners 186 Psychic Opt Out 187 Pay Attention to Privacy 189 Hire Better Employees 190 Never Forget 191 Don't Invite Open-Ended Insults 192 Conclusion 193
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