Qualitative Consumer Research

Herausgeber: Belk, Russell W.; Malhotra, Naresh K.

• Gebundenes Buch

Produktbeschreibung

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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Produktdetails

• Review of Marketing Research
• Verlag: Emerald Publishing Limited
• Seitenzahl: 296
• Erscheinungstermin: 18. August 2017
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 550g
• ISBN-13: 9781787144927
• ISBN-10: 1787144925
• Artikelnr.: 48216206

Inhaltsangabe

1.A New Bridge from Text to Mind: Cognitive Literary Approaches to
Advertising
2.Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish
Consumption Practices
3.The Influence of Bad Credit on Consumers' Identities
4.Showrooming and the Small Retailer
5.Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers
vs Independent Small Grocers
6.Customer Experience Research with Mobile Ethnography: A Case Study of the
Alpine Destination Serfaus-Fiss-Ladis
7.Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in
Peer-To-Peer Online Patient Survivor Networks
8.Price: Meanings and Significance
9.Convenience Orientation in the 21st Century: Qualitative Insights from
Interviews with Consumers and Marketing Professionals
10.Being Present: Toward a Better Understanding of Customer Experiences
11.Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events