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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Produktbeschreibung
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
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Autorenporträt
MORE BETWEEN THE LINES is a sequel to BETWEEN THE LINES, another survival manual designed to help the reader navigate a life full of lies of every kind.