43,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Broschiertes Buch

The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.

Produktbeschreibung
The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.