Emmanuel Mogaji, Himani Sharma, Varsha Jain

Qualitative Research for a Digital World

A Practical Guide

• Broschiertes Buch

Produktbeschreibung

A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE's core markets.

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Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 320
• Erscheinungstermin: 14. Dezember 2024
• Englisch
• Abmessung: 242mm x 170mm
• ISBN-13: 9781529621518
• ISBN-10: 1529621518
• Artikelnr.: 70943008

Autorenporträt

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Inhaltsangabe

Chapter 1: Philosophies of Research
Chapter 2: Research Design Ethics
Chapter 3: Digital Ethnography, Netnography, and Online Immersion
Chapter 4: Digital Dairy
Chapter 5: ALARA Model of information Search Opening Case Vignette
Chapter 6: Screencasting
Chapter 7: Online Interviews
Chapter 8: Online Focus Group Discussions
Chapter 9: The e-Delphi Method
Chapter 10: Discourse Analysis
Chapter 11: Thematic Analysis
Chapter 12: Content Analysis
Chapter 13: Data Management Plan
Chapter 14: Contemplating the advances of Digital Technology.