Alessandro Caliandro, Alessandro Gandini

Qualitative Research in Digital Environments

A Research Toolkit

• Broschiertes Buch

Produktbeschreibung

This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 12. Dezember 2016
• Englisch
• Abmessung: 233mm x 154mm x 17mm
• Gewicht: 410g
• ISBN-13: 9781138188693
• ISBN-10: 1138188697
• Artikelnr.: 47329852

Autorenporträt

Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK. Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

Inhaltsangabe

Part 1: Introduction 1. Qualitative and digital ethnographic approaches to
research online environments 2. How to study online interaction Part II:
The toolkit 3. Research design 4. Data collection 5. Organizing the data 6.
Data analysis Part III: Conclusions 7. Mixing Methods: Integrating digital
data with other methodological approaches 8. From the medium to the actor:
"digital sociology" and the advancement of digital and social media
research Part IV: Case Studies 9. Directioners 10. Collaborative
communities (Multi-platforms/Mixed Methods) 11. Hipsters 12. Music Mapping
13. Louis Vuitton