Chris Hackley (Royal Holloway, University of London, UK)

Broschiertes Buch

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

Beschreibung

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Autor

Chris Hackley PhD is Full Professor of Marketing at Royal Holloway, University of London, UK.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 304
• Erscheinungstermin: 17. Dezember 2024
• Englisch
• Abmessung: 234mm x 152mm x 19mm
• Gewicht: 472g
• ISBN-13: 9781032557809
• ISBN-10: 103255780X
• Artikelnr.: 71722715