Kingsley Obi Omeihe, Christian Harrison

Qualitative Research Methods for Business Students

• Broschiertes Buch

Produktbeschreibung

The textbook provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. It will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

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Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 296
• Erscheinungstermin: 27. April 2024
• Englisch
• Abmessung: 235mm x 191mm x 16mm
• Gewicht: 544g
• ISBN-13: 9781529601725
• ISBN-10: 152960172X
• Artikelnr.: 69583560

Autorenporträt

Dr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley).

Inhaltsangabe

Chapter 1: The Nature of Qualitative Research
Chapter 2: Identifying the research topic
Chapter 3: The Literature Review Process
Chapter 4: Research Philosophical Perspectives and Approaches
Chapter 5: Ethics in Qualitative Research
Chapter 6: Negotiating Access to Research Sites and Participants
Chapter 7: Sampling
Chapter 8: Qualitative Data Collection Part I
Chapter 9: Qualitative Data Collection Part II
Chapter 10: Qualitative Data Analysis
Chapter 11: Evaluation of Qualitative Research
Chapter 12: Writing Good Qualitative Research Proposals and Dissertation
Process