Christine Daymon, Immy Holloway
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
Qualitative Research Methods in Public Relations and Marketing Communications
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2nd edition.
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Produktdetails
- Produktdetails
- Verlag: Routledge
- 2nd edition
- Seitenzahl: 416
- Erscheinungstermin: 24. August 2010
- Englisch
- Abmessung: 234mm x 157mm x 25mm
- Gewicht: 567g
- ISBN-13: 9780415471183
- ISBN-10: 0415471184
- Artikelnr.: 29302254
- Verlag: Routledge
- 2nd edition
- Seitenzahl: 416
- Erscheinungstermin: 24. August 2010
- Englisch
- Abmessung: 234mm x 157mm x 25mm
- Gewicht: 567g
- ISBN-13: 9780415471183
- ISBN-10: 0415471184
- Artikelnr.: 29302254
Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning. Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.
Part I: Getting Started 1. The Nature and Usefulness of Qualitative
Research for Public Relations and Marketing Communications 2. Selecting a
Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing
the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality
of Research Part II: Selecting the Research Approach 6. Choosing between
Different Types of Research 7. Case Studies 8. Grounded Theory 9.
Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology
12. Additional Approaches: Historical Research and Action Research Part
III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16.
Observation 17. Written, Visual and Multi-media Materials Part IV:
Analyzing, Interpreting and Writing about the Data 18. Analyzing and
Interpreting the Data 19. Writing the Report Part V: Further Issues 20.
Mixed Methods Research 21. Finishing Off
Research for Public Relations and Marketing Communications 2. Selecting a
Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing
the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality
of Research Part II: Selecting the Research Approach 6. Choosing between
Different Types of Research 7. Case Studies 8. Grounded Theory 9.
Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology
12. Additional Approaches: Historical Research and Action Research Part
III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16.
Observation 17. Written, Visual and Multi-media Materials Part IV:
Analyzing, Interpreting and Writing about the Data 18. Analyzing and
Interpreting the Data 19. Writing the Report Part V: Further Issues 20.
Mixed Methods Research 21. Finishing Off
Part I: Getting Started 1. The Nature and Usefulness of Qualitative
Research for Public Relations and Marketing Communications 2. Selecting a
Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing
the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality
of Research Part II: Selecting the Research Approach 6. Choosing between
Different Types of Research 7. Case Studies 8. Grounded Theory 9.
Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology
12. Additional Approaches: Historical Research and Action Research Part
III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16.
Observation 17. Written, Visual and Multi-media Materials Part IV:
Analyzing, Interpreting and Writing about the Data 18. Analyzing and
Interpreting the Data 19. Writing the Report Part V: Further Issues 20.
Mixed Methods Research 21. Finishing Off
Research for Public Relations and Marketing Communications 2. Selecting a
Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing
the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality
of Research Part II: Selecting the Research Approach 6. Choosing between
Different Types of Research 7. Case Studies 8. Grounded Theory 9.
Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology
12. Additional Approaches: Historical Research and Action Research Part
III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16.
Observation 17. Written, Visual and Multi-media Materials Part IV:
Analyzing, Interpreting and Writing about the Data 18. Analyzing and
Interpreting the Data 19. Writing the Report Part V: Further Issues 20.
Mixed Methods Research 21. Finishing Off