Sarah J Tracy

Gebundenes Buch

Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact

Beschreibung

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. * Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner * Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems * Written in an engaging style, with in-depth examples from the author's own practice * Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Autor

Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy's research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.

Produktdetails

• Verlag: Wiley
• Seitenzahl: 368
• Erscheinungstermin: 7. Dezember 2012
• Englisch
• Abmessung: 249mm x 193mm x 18mm
• Gewicht: 862g
• ISBN-13: 9781405192033
• ISBN-10: 1405192038
• Artikelnr.: 36149979

Rezensionen

"This book provides a detailed step-by-stepexplanation of qualitative data gathering, analysis, and writing,and provides the approach to evaluating qualitative quality. It isdesigned to provide enough methodological details to be helpful tograduate students and advanced scholars, and is a comprehensiveresource for the theoretical undergrounds and practical conduct ofmethodology." (NeoPopRealism Journal, 1 August2013)

"Sarah Tracy has crafted an arresting and energetic fieldguide for those undertaking qualitative work in a wide variety ofresearch areas. Comprehensive and eclectic yet full of solid tipsand engaging examples. A good read for the experienced qualitativeresearcher and a most practical and thoughtful one for theuninitiated."
- John Van Maanen, Erwin H. Schell Professor of OrganizationStudies, MIT

"I can't wait to teach qualitative methods again,just so I can use Sarah Tracy's well-researched, readable,and comprehensive book. Rarely has a text so successfully connectedpersonal experience with engaging and storied plotlines, practicaladvice, and conceptual and analytic development. Perfect for demonstrating the value of all approaches, it's awinner in every way. Those in Communication--all fieldsreally--are in for a real treat!"
- Carolyn Ellis, University of South Florida