Quality Time: The True Value of Social Media - Favier, Jaap
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More than ever, marketers need to understand how they can help and support the precious time between friends--the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g., church, social clubs, etc.). As people lost touch with friends and neighbors, they lost the need for brands. But Quality Time is back--through the new forms of soscial media. Quality Time shows how to make those interactions and relationships most meaningful and profitable.

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Produktbeschreibung
More than ever, marketers need to understand how they can help and support the precious time between friends--the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g., church, social clubs, etc.). As people lost touch with friends and neighbors, they lost the need for brands. But Quality Time is back--through the new forms of soscial media. Quality Time shows how to make those interactions and relationships most meaningful and profitable.
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Autorenporträt
For the past 14 years (9 years as Global Vice President of Marketing Leadership at Forrester Research and 5 years as a managing partner of the consultancy The Small Circle) Jaap Favier has helped Fortune 500 companies set up, improve, and integrate their online marketing operations.