Clare Morris

Quantitative Approaches in Business Studies

• Broschiertes Buch

Produktbeschreibung

Quantitative Approaches in Business Studies provides a clear and accessible introduction to the subject, carefully designed to build students' confidence in quantitative methods. The latest edition is revised throughout, with practical examples and case studies incorporating the learning material.

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Produktdetails

• Verlag: Pearson Education Limited
• 8 ed
• Seitenzahl: 544
• Erscheinungstermin: 4. November 2011
• Englisch
• Abmessung: 259mm x 195mm x 21mm
• Gewicht: 986g
• ISBN-13: 9780273738633
• ISBN-10: 0273738631
• Artikelnr.: 56244664

Autorenporträt

Clare Morris has taught quantitative methods to students of business from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently an Emeritus Professor at the University of Gloucestershire.

Inhaltsangabe

Introduction: Why quantitative methods?
Part 1 NUMBERS how we handle them
1. Tools of the trade: basic numeracy skills
Part 2 NUMBERS a means of communication
1. Obtaining the figures: data and data collection
2. Presenting the figures: tables and diagrams
3. Summarising the figures: measures of location and spread
4. Measuring changes: index numbers
Part 3 NUMBERS a basis for deduction
5. A firm foundation: elementary probability
6. Patterns of probability: some distributions
7. Estimating from samples: inference
8. Checking a theory: hypothesis testing
9. Making it better: statistics and quality improvement
10. Looking for connections: correlation
11. Spotting the relationship: line fitting
12. Multiple regression
Part 4 NUMBERS a tool of planning
13. Planning an inventory policy: stock control and simulation
14. Forecasting: time-series, semi-log graphs and exponential smoothing
15. Allowing for interest: financial mathematics
16. Planning production levels: linear programming
17. Planning a project: network analysis
18. Quantitative methods in the student research project