Quantitative Research Methods in Communication - Scharrer, Erica; Ramasubramanian, Srividya
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This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice. It includes updated real-world case studies, interviews with scholar-activists, definitions of key concepts as a deeper focus on ethics, social media and more.

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Produktbeschreibung
This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice. It includes updated real-world case studies, interviews with scholar-activists, definitions of key concepts as a deeper focus on ethics, social media and more.
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Autorenporträt
Erica Scharrer is Professor of Communication at the University of Massachusetts Amherst, USA. She is also the editor of Children, Media, and Technology: Access, Equity, Diversity, and Inclusion (Routledge, 2025). In recent years, she received the Distinguished Community Engagement Award in Research at UMass and became a fellow of the International Communication Association. Srividya Ramasubramanian is Newhouse Professor & Endowed Chair at Syracuse University, USA. She is also the director of CODE^SHIFT (Collaboratory for Data Equity, Social Healing, Inclusive Futures, and Transformation), Media Rise, and the Difficult Dialogues Project. She is editor-in-chief of Communication Monographs, fellow of the International Communication Association, and honored as a Distinguished Scholar by the National Communication Association.
Rezensionen
"Research on issues of social justice could not be more timely, urgent, and fundamental. This volume provides clear and thoughtful guidance on how we can use and learn from social science research to utilize the power of numbers for social good. This volume takes the reader through every stage of the research process, including design, data collection, data analysis, and community-based scholarship. Undoubtedly this book will be foundational for scholars and students who want to use their research for social justice." -Mary Beth Oliver, Bellisario Professor of Media Studies, Penn State University, and President Elect, International Communication Association

"This isn't your father's methods text, and that's a good thing. If you're focused on social justice and suspicious of quantitative methods, this book will show you how quantitative, mixed, and qualitative methods can-and should-all be marshalled to address the important questions we face today. This is an introduction to quantitative research design and execution that successfully engages with societal problems without sacrificing any of the nuance and precision expected from a first-rate textbook." -Larry Gross, Professor, University of Southern California





"This is not just another stats book! Scholarly yet accessible and practical, Scharrer and Ramasubramanian critique the misuse of numbers and, more importantly, show us how to harness the power of numbers for social justice. This is a book that many in our field have been waiting for." -Sonia Livingstone, London School of Economics and Political Science





"In covering the nuts and bolts of quantitative research methods while showing why and how research matters for society, this book is a tremendously valuable resource for students and scholars in Communication and across the social sciences."-Dana Mastro, Associate Dean of the College of Creative Studies and Professor of Communication, University of California, Santa Barbara

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