180,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
90 °P sammeln
  • Gebundenes Buch

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Produktbeschreibung
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Paul M. W. Hackett's main area of research is in the theory and application of categorical ontologies. Paul has developed the qualitative or philosophical facet theory approach. He has almost 200 publications, including 10 books. Paul is a visiting professor of at the Universities of Suffolk and Gloucestershire, a visiting researcher in psychology at Cambridge University and teaches at Emerson College. .