Ian Brace

Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

• Broschiertes Buch

Produktbeschreibung

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.

Produktdetails

• Verlag: Kogan Page
• 4th edition
• Seitenzahl: 384
• Erscheinungstermin: 24. April 2018
• Englisch
• Abmessung: 229mm x 154mm x 28mm
• Gewicht: 580g
• ISBN-13: 9780749481971
• ISBN-10: 0749481978
• Artikelnr.: 48957362

Autorenporträt

Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.

Inhaltsangabe

Objectives in Writing A Questionnaire; The Data Collection Media; Planning the Questionnaire; Types of Questions; Data Types; Rating Scales; Behavioural Questions; Attitude and Image Measurement; Writing the Questionnaire; The Look of the Questionnaire; Questionnaire Design Software; Engaging the Respondent Online; Piloting the Questionnaire; Ethical Issues; Social Desirability Bias; International Surveys