Ian Brace

Broschiertes Buch

Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

Beschreibung

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.

Autor

Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page
• 4th edition
• Seitenzahl: 384
• Erscheinungstermin: 24. April 2018
• Englisch
• Abmessung: 229mm x 154mm x 28mm
• Gewicht: 580g
• ISBN-13: 9780749481971
• ISBN-10: 0749481978
• Artikelnr.: 48957362