Kate Bolton, Ian Brace

Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

• Gebundenes Buch

Produktbeschreibung

Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.

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Produktdetails

• Verlag: Kogan Page
• 5th edition
• Seitenzahl: 344
• Erscheinungstermin: 31. Mai 2022
• Englisch
• Abmessung: 234mm x 156mm x 29mm
• Gewicht: 694g
• ISBN-13: 9781398604148
• ISBN-10: 1398604143
• Artikelnr.: 61965972

Autorenporträt

Ian Brace, based in Oxford, UK, is a fellow of the MRS and runs training courses on questionnaire design. He was previously director of research methods at TNS UK and a visiting professor in market research at Bristol Business School. Kate Bolton, based in Surrey, UK, is a certified member of the MRS and has been its key industry trainer for questionnaire design for over 20 years as well as being an examiner for the MRS Advanced Certificate. She previously led the Foundations Research Skills Programmes at Kantar.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Defining achievable questionnaire objectives; Chapter
02: Influence of data collection approach on question design; Chapter
03: Planning a questionnaire; Chapter
04: An overview of question types; Chapter
05: Identifying types of data created by questions; Chapter
06: Creating appropriate rating scales; Chapter
07: Asking about behaviour; Chapter
08: Measuring satisfaction, image and attitudes; Chapter
09: Writing effective questions; Chapter
10: Creating a questionnaire for an online survey; Chapter
11: Engaging respondents in online surveys; Chapter
12: Choosing online survey software; Chapter
13: Considerations for interviewer
administered and paper self
completion surveys; Chapter
14: Test piloting your questionnaire; Chapter
15: Ethical issues in questionnaire design; Chapter
16: Understanding social desirability bias; Chapter
17: Designing questionnaires for multi
country surveys

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• • Chapter - 00: Introduction;
  • Chapter - 01: Defining achievable questionnaire objectives;
  • Chapter - 02: Influence of data collection approach on question design;
  • Chapter - 03: Planning a questionnaire;
  • Chapter - 04: An overview of question types;
  • Chapter - 05: Identifying types of data created by questions;
  • Chapter - 06: Creating appropriate rating scales;
  • Chapter - 07: Asking about behaviour;
  • Chapter - 08: Measuring satisfaction, image and attitudes;
  • Chapter - 09: Writing effective questions;
  • Chapter - 10: Creating a questionnaire for an online survey;
  • Chapter - 11: Engaging respondents in online surveys;
  • Chapter - 12: Choosing online survey software;
  • Chapter - 13: Considerations for interviewer-administered and paper self-completion surveys;
  • Chapter - 14: Test piloting your questionnaire;
  • Chapter - 15: Ethical issues in questionnaire design;
  • Chapter - 16: Understanding social desirability bias;
  • Chapter - 17: Designing questionnaires for multi-country surveys

Rezensionen

"The difference between useful and useless data can often be traced back to the questionnaire. This book is a great resource, guiding you through the myriad of decisions that face the question writer." Debrah Harding, Managing Director, The Market Research Society