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Validating a product with the KEY user can predict 85%% validation We all know the Harry Potter series, the most successful fiction series of all time. But we could have almost missed it. In 1996, 8 children's literature editors in London received the first chapters of the Harry Potter story. Children's literature is a loaded book market, so all of the first 7 didn't want to publish the manuscript, because they didn't think that they had read something new or a potential bestseller. The first 7 editors decided not to publish because they were not the KEY user. They didn't understand the potent...
Validating a product with the KEY user can predict 85%% validation We all know the Harry Potter series, the most successful fiction series of all time. But we could have almost missed it. In 1996, 8 children's literature editors in London received the first chapters of the Harry Potter story. Children's literature is a loaded book market, so all of the first 7 didn't want to publish the manuscript, because they didn't think that they had read something new or a potential bestseller. The first 7 editors decided not to publish because they were not the KEY user. They didn't understand the potential story. The 8th editor gave his 8-year-old daughter to read it, and because she was the KEY user of the product, she saw the potential- For her, it was the most fascinating story she had ever read. Recognizing and configuring the KEY user when testing the product can make all the difference with the product! www.thepipelineaccelerator.com
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