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Today the field of Mass Media is considered to be very challenging and job oriented. Students are getting more attracted towards it. From this point of view, this book is also very useful for the students studying 'Mass Communication'. The theoretical establishments contained in this book are empirically proven, that can say with certainty. Because writer has tried to summarize his experiences in this book so that the reader can know how much hard work and study is required to become a complete 'broadcaster'.