Eric Norberg

Radio Programming: Tactics and Strategy

• Gebundenes Buch

Produktbeschreibung

Suitable for programming directors, this guide conveys underlying principles and assists the programmer in accomplishing specific objectives, without mandating exact implementation methods.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 206
• Erscheinungstermin: 15. August 2017
• Englisch
• Gewicht: 453g
• ISBN-13: 9781138464773
• ISBN-10: 1138464775
• Artikelnr.: 52161147

Autorenporträt

Eric G. Norberg

Inhaltsangabe

Chapter 1 The Basic Principles of Radio Programming
Chapter 2 Structuring Your Station and Creating Identity
Chapter 3 Positioning Your Station against the Competition
Chapter 4 Leading an Airstaff
Chapter 5 Music as a Programming Weapon
Chapter 6 News as a Programming Weapon
Chapter 7 Promoting Your Station
Chapter 8 Grading Your Programming Performance: What You Need to Know about Ratings
Chapter 9 Working with Your General Manager
Chapter 10 Working with Sales
Chapter 11 Working with Engineering
Chapter 12 The FCC and You
Chapter 13 Attaining Your Career Goals