Ashley Herweg, Godfrey Herweg

Gebundenes Buch

Radios Niche Marketing Revolution Futuresell

Beschreibung

Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.

Autor

Ashley Herweg, Godfrey Herweg

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 11. Juli 2017
• Englisch
• Gewicht: 453g
• ISBN-13: 9781138412699
• ISBN-10: 1138412694
• Artikelnr.: 48950844