James F Richardson

Ramping Your Brand

How to Ride the Killer CPG Growth Curve

• Gebundenes Buch

Produktbeschreibung

Described as "The CPG Bible" by readers, Ramping Your Brand teaches you the hidden principles and KPIs that allow newcomers to achieve exponential growth in a notoriously competitive industry.

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Produktdetails

• Verlag: Pgs Press
• 2nd Updated and Expanded edition
• Seitenzahl: 262
• Erscheinungstermin: 25. Februar 2025
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 503g
• ISBN-13: 9781733444651
• ISBN-10: 1733444653
• Artikelnr.: 73415623

Autorenporträt

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner's, Happy Egg, Made Good and many others. James also hosts his own business podcast -Startup Confidential -on YouTube, Apple, Spotify and most major podcast platforms. And he writes a Substack publication on contemporary social issues - Homo Imaginari - every week. He lives in sunny Tucson, AZ with his family and dogs.