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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! In sociology, rationalization (or rationalisation) is the process whereby an increasing number of social actions and interactions become based on considerations of teleological efficiency or calculation rather than on motivations derived from morality, emotion, custom, or tradition. It is regarded as a central aspect of modernity, manifested especially in Western society; as a behaviour of the capitalist market; of rational administration in the state and bureaucracy; of the extension of modern science; and of the expansion of modern technology.