By closely examining the interaction between intellectual and material culture in the period before the Nazis came to power in Germany, the author comes to the conclusion that, contrary to widely held assumptions, consumer culture in the Weimar period, far from undermining reading, used reading culture to enhance its goods and values. Reading material was marked as a consumer good, while reading as an activity, raising expectations as it did, influenced consumer culture. Consequently, consumption contributed to the diffusion of reading culture, while at the same time a popular reading culture strengthened consumption and its values.…mehr
By closely examining the interaction between intellectual and material culture in the period before the Nazis came to power in Germany, the author comes to the conclusion that, contrary to widely held assumptions, consumer culture in the Weimar period, far from undermining reading, used reading culture to enhance its goods and values. Reading material was marked as a consumer good, while reading as an activity, raising expectations as it did, influenced consumer culture. Consequently, consumption contributed to the diffusion of reading culture, while at the same time a popular reading culture strengthened consumption and its values.
Gideon Reuveni is Director of the Centre for German Jewish Studies at the University of Sussex. He is the co-editor of The Economy in Jewish History (Berghahn, 2010) and several other books on different aspects of Jewish history. Presently he is working on a book on consumer culture and the making of Jewish identity in Europe.
Inhaltsangabe
Acknowledgments Introduction Chapter 1. Reading as a Barometer of German Society after the First World War Chapter 2. Reading Culture, Reading Budgets, and Consumer Society Chapter 3. From the Commercialization of Reading to Commercializing Reading Chapter 4. From Reading Books to Consumption of Books and Back Again Chapter 5. The Struggle over Reading: Studies of Reading and the Fight against Schund- und Schmutzschriften Conclusion Bibliography Index
Acknowledgments Introduction Chapter 1. Reading as a Barometer of German Society after the First World War Chapter 2. Reading Culture, Reading Budgets, and Consumer Society Chapter 3. From the Commercialization of Reading to Commercializing Reading Chapter 4. From Reading Books to Consumption of Books and Back Again Chapter 5. The Struggle over Reading: Studies of Reading and the Fight against Schund- und Schmutzschriften Conclusion Bibliography Index
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