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Designed as a companion to Understanding Popular Culture , Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.

Produktbeschreibung
Designed as a companion to Understanding Popular Culture , Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.
Autorenporträt
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
Rezensionen
"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine