Real time performance improvement through stress measurement - Schroll Casares, Blanca
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In the end, the paper not only serves to understand and improve the athletes' performance but the in-depth interviews and observation also point out the usability of the smart wearable device in other sports such as beach volleyball. This gives the possibility to improve the positioning strategy of products like this to optimize market entry and penetration by targeting potential customers better. Conclusions will be derived through understanding the athlete performance, stress behavior the perception of the wearable better.

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Produktbeschreibung
In the end, the paper not only serves to understand and improve the athletes' performance but the in-depth interviews and observation also point out the usability of the smart wearable device in other sports such as beach volleyball. This gives the possibility to improve the positioning strategy of products like this to optimize market entry and penetration by targeting potential customers better. Conclusions will be derived through understanding the athlete performance, stress behavior the perception of the wearable better.
Autorenporträt
As an alumni of international Marketing and as an eager Volleyball player this work combines my biggest passions. Currently active in PR and communication management for sport events.