Richard Nacht, Paul Chaney

Realty Blogging

Build Your Brand and Out-Smart Your Competition

• Broschiertes Buch

Produktbeschreibung

Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: * Develop an effective Internet marketing strategy * Generate leads consistently at almost no cost * Define yourself as an expert in a particular area * Serve your market niche * Establish long-term relationships with your customers * Create content that attracts major search engines * Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 224
• Erscheinungstermin: 1. Januar 2007
• Englisch
• Abmessung: 226mm x 154mm x 11mm
• Gewicht: 295g
• ISBN-13: 9780071478953
• ISBN-10: 0071478957
• Artikelnr.: 20933038

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Introduction- Blogging as a Strategic Reast Estate Marketing Tool
1: Search Engine Marketing
2: Direct Communication
3: Build Your Brand
4: Differentiat Yourself from the Competition
5: Relational Marketing
6: Exploit the Niches
7: Media and Public Relations
8: Position Yourself as an Expert
9: Manage Your Real Estate Reputation
10: Manage Your Offic Projects
Appendices
A: How to Get Your Blog Started
B: How to Choose The Blog Platform that is Right For Your and Your Business
C: Ten Deicsions to make Before Launching Your Blog
D: How to Write, Blog-Style