Rebrand Right - Fairley, Rachel; Robb, Sarah
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Erscheint vorauss. 22. April 2025
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Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully? Strengthening your brand will create value for your business. But too often rebrands are done the wrong way, and the expected revenue doesn't follow. You can't afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really…mehr

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Produktbeschreibung
Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully? Strengthening your brand will create value for your business. But too often rebrands are done the wrong way, and the expected revenue doesn't follow. You can't afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is a definitive guide to modern rebranding. Let's get your rebrand right. Rachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100+ countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence. They are the co-founders of Rebrand Right Academy.
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Autorenporträt
Rachel Fairley had never heard of brand until in her first job she helped the General Counsel value the business's intangible assets. Fascinated, Rachel decided to pursue a career repositioning brands to improve their impact and drive fresh growth. Rachel has contributed to B2B and B2C business transformations across many industries, all over the world. Sometimes she does it by advising, sometimes by taking on the role of chief brand officer or marketing leader. All her work has come through client recommendations. Rachel has a reputation for strategic thinking, creativity and pragmatism. Her positivity and infectious energy galvanize those around her and drive collaboration. Rachel is partially deaf, having survived a brain tumour. Brought up in Edinburgh, she moved to London for a year in 1999; she still lives there with her husband and two sons. Rachel co-founded Rebrand Right Academy with Sarah Robb.