"Koichi Iwabuchi has given us a uniquely fascinating and empirically rich study of cultural globalization--Japanese style--as it evolved in the last two decades of the twentieth century. Eye-opening and insightful, this is an immensely readable book, adding considerably to the growing stock of non-Western voices and perspectives in transnational cultural studies."--Ien Ang, author of "On Not Speaking Chinese: Living between Asia and the West"
"Koichi Iwabuchi has given us a uniquely fascinating and empirically rich study of cultural globalization--Japanese style--as it evolved in the last two decades of the twentieth century. Eye-opening and insightful, this is an immensely readable book, adding considerably to the growing stock of non-Western voices and perspectives in transnational cultural studies."--Ien Ang, author of "On Not Speaking Chinese: Living between Asia and the West"
Koichi Iwabuchi is Professor of Media and Cultural Studies at Waseda University in Tokyo. For many years he was a reporter and producer for Nippon Television Network Corporation (ntv).
Inhaltsangabe
Acknowledgments vii Note on Japanese Names ix Introduction: The 1990s—Japan returns to Asia in the age of globalization 1 1. Taking “Japanization” seriously: Cultural globalization reconsidered 23 2. Trans/nationalism: The discourse on Japan in the global cultural flow 51 3. Localizing “Japan” in the booming Asian markets 85 4. Becoming culturally proximate: Japanese TV dramas in Taiwan 121 5. Popular Asianism in Japan: Nostalgia for (different) Asian modernity 158 6. Japan’s Asian dreamworld 199 Notes 211 References 233 Index 261
Acknowledgments vii Note on Japanese Names ix Introduction: The 1990s—Japan returns to Asia in the age of globalization 1 1. Taking “Japanization” seriously: Cultural globalization reconsidered 23 2. Trans/nationalism: The discourse on Japan in the global cultural flow 51 3. Localizing “Japan” in the booming Asian markets 85 4. Becoming culturally proximate: Japanese TV dramas in Taiwan 121 5. Popular Asianism in Japan: Nostalgia for (different) Asian modernity 158 6. Japan’s Asian dreamworld 199 Notes 211 References 233 Index 261
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