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This is a Care Practice with the aim of improving reception as a management strategy in a Family Health Centre. In this scenario, strategies for Permanent and Continuing Education were developed and a flowchart for organising user reception was implemented. Among the activities developed was health education with users in the waiting room, and the production of educational banners and folders to raise awareness about reception. The eSF carried out ongoing continuing education activities during team meetings, working on the themes of welcoming and humanisation. It is understood that, as a whole, the actions carried out in practice strengthened the bond between user and team, enabling interaction between the subjects involved, favouring the management process and qualifying the care provided. As a result of this experience, we saw a reduction of almost 10 per cent in the number of absences from scheduled appointments, and a reduction of one month in the time taken to book appointments, which enabled us to experience the management process in Primary Care, experiencing the challenges faced on a daily basis.