ABIGAIL STEINBERG began her career at Zevia, helping it become the fastest-growing natural product in the country. She has worked as a successful consultant and senior manager in the natural food industry for almost a decade.
Inhaltsangabe
CONTENTS Foreword ix Acknowledgments xi CHAPTER 1: Your First Step 1 CHAPTER 2: Bringing Your Food to Market 7 CHAPTER 3: Locked & Loaded: From Concept to Retail Ready 17 CHAPTER 4: Distributors: A Necessary Partnership 35 CHAPTER 5: Shelf Space: How to Own Your Retail Shelf Space 67 CHAPTER 6: Brokers: What You Need to Know 95 CHAPTER 7: Trade Shows & Table Tops 115 CHAPTER 8: Free-Fills, Demos, Ads, & Discounts 125 CHAPTER 9: The Game Plan: Stay Small, Get Bigger, or Sell? 135 CHAPTER 10: The Summit: Crossing Over to the Mainstream Marketplace 151 Conclusion 161 Glossary 163 Index 171 About the Author 178
CONTENTS Foreword ix Acknowledgments xi CHAPTER 1: Your First Step 1 CHAPTER 2: Bringing Your Food to Market 7 CHAPTER 3: Locked & Loaded: From Concept to Retail Ready 17 CHAPTER 4: Distributors: A Necessary Partnership 35 CHAPTER 5: Shelf Space: How to Own Your Retail Shelf Space 67 CHAPTER 6: Brokers: What You Need to Know 95 CHAPTER 7: Trade Shows & Table Tops 115 CHAPTER 8: Free-Fills, Demos, Ads, & Discounts 125 CHAPTER 9: The Game Plan: Stay Small, Get Bigger, or Sell? 135 CHAPTER 10: The Summit: Crossing Over to the Mainstream Marketplace 151 Conclusion 161 Glossary 163 Index 171 About the Author 178
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