Abigail Steinberg

Recipe for Success

An Insider's Guide to Bringing Your Natural Food to Market

• Broschiertes Buch

Produktbeschreibung

Now is the perfect time to turn your culinary hobby into the moneymaker your friends keep telling you it can be!

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: AMACOM
• Seitenzahl: 194
• Erscheinungstermin: 25. November 2015
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 324g
• ISBN-13: 9780814436868
• ISBN-10: 0814436862
• Artikelnr.: 43385464

Autorenporträt

ABIGAIL STEINBERG began her career at Zevia, helping it become the fastest-growing natural product in the country. She has worked as a successful consultant and senior manager in the natural food industry for almost a decade.

Inhaltsangabe

CONTENTS
Foreword ix
Acknowledgments xi
CHAPTER 1: Your First Step 1
CHAPTER 2: Bringing Your Food to Market 7
CHAPTER 3: Locked & Loaded: From Concept to Retail Ready 17
CHAPTER 4: Distributors: A Necessary Partnership 35
CHAPTER 5: Shelf Space: How to Own Your Retail Shelf Space 67
CHAPTER 6: Brokers: What You Need to Know 95
CHAPTER 7: Trade Shows & Table Tops 115
CHAPTER 8: Free-Fills, Demos, Ads, & Discounts 125
CHAPTER 9: The Game Plan: Stay Small, Get Bigger, or Sell? 135
CHAPTER 10: The Summit: Crossing Over to the Mainstream Marketplace 151
Conclusion 161
Glossary 163
Index 171
About the Author 178