Recital of Non-Life Insurance Industry - Sankar, C.
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The non-life insurance Companies are part of financial sector which are expected to show profits, though they are service-oriented organizations. The days are gone when the non-life insurance companies were set up with an exclusive motto of "service" instead of profit. The recent economic reforms urge the non-life insurance Companies to introduce various insurance schemes in order to make profits by directing the schemes at target group of customers. This book vital goal is to bring the reader update information about non-life insurance performance. It basically deals with structural facts in…mehr

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Produktbeschreibung
The non-life insurance Companies are part of financial sector which are expected to show profits, though they are service-oriented organizations. The days are gone when the non-life insurance companies were set up with an exclusive motto of "service" instead of profit. The recent economic reforms urge the non-life insurance Companies to introduce various insurance schemes in order to make profits by directing the schemes at target group of customers. This book vital goal is to bring the reader update information about non-life insurance performance. It basically deals with structural facts in non-life insurance sector in India. It has yielded a metrics to evaluate the comparative performance of public and private sector non-life insurance companies. It is validated and tested in an environment where several national & international non-life insurance companies are vying to capture the small scale industries non-life insurance market. Moreover, it revealed the pitfalls in the performance such as awareness, buying behavior, communication, policy selection, satisfaction level etc., This requires immediate consideration, as it is against the recommended practices of providing service.
Autorenporträt
Dr.C.Sankar, M.Com., MBA., M.Phil., Ph.D., is an Assistant Professor of Commerce, Veltech Ranga Sanku Arts College (Affiliated to University of Madras), Avadi, Chennai-600 062. He teaches various subjects for B.Com and MBA programme. He has to his credit several research papers, articles and magazines besides two edited books.